Scope: Build an ad campaign to promote a summerthemed promotion at one of the largest fast-food chains in America. Also, explore developing a sales promotion applying the creative to various applications.
Process: Sun-Baked Snackers is an summerthemed ad campaign that is part of the fast-food chain Chick-Fil-A. This campaign promotes the bestselling snacks to the audience. Chick-Fil-A is a recognizable brand due to its typography and its color palette consisting of white and red. That being said, I used these elements with summer elements like the sunrays, the picnic table, and a secondary color palette such as green, yellow, skyblue, and orange to apply in this campaign.
Role: Research, campaign name and logo, print ad, outdoor add application, and concept development.
