Scope: Select one of the client options, organic pet food, and create a set of labels for the metal vessel needed to contain the product.
Process: Nuba is a organic dog food brand that was created because a succesful chef decided to spoil his pets with his talents. Since organic was the key word for this project, I decided all the designs had to be organic and minimalism. To get customers' attetion, I used a a strong color palette for the graphics and heavy typeface so customers knew what ingredients were in the containers. To balance this design, the background color was neutral.
Role: Research, product logo and name, concept development.
