Scope: Develop an integrated ad campaign to excite international and national travelers to visit Washington, DC to explore new destinations and events in DC.
Process: Celebrate DC is an ad campaign that invites general public to visit DC by providing information of events and destinations. The goal is to position DC as a getaway destination known for more than just its traditional monuments. Since this assignment was due in April, I decided to use three events that take place in Spring. To make more specific these events, I created the ad campaign name with the season. Process is divided in two parts: Research and Execution. In Research, I defined the brand and campaign, and presented a creative brief. In Execution, I presented concepts, created rough sketches, and delivered final results for each deliverable.
Role: Research, concept development, layout design, campaign name and logo, and print design.
