Scope: Create a comprehensive and consistent corporate brand identity, including company stationery, marketing ephemera and collateral.
Process: Bydell-Skålp is a seafood company that offers its products to middle and uper class restaurants, clubs, and hotels. The goal is to increase brand identity to the clients. Process started with a research part where I collected information about the company and other potential competitors. Once I developed different concepts, I presented sketches to see which option worked better for the company. In this case, the crab claw logo, serif typeface, and strong and bright color palette worked better with the company's needs and expectations. After that, I applied this concept in all deliverables from stationary, collateral and marketing ephemera.
Role: Research, print design, layout design, and concept development.
